.tell { --navy:   #404655;
  --navy-2: #363b48;
  --navy-ink:#22262f;
  --teal:   #11ACC5;
  --coral:  #F15B46;
  --coral-deep:#df4a36;
  --gold:   #EAC11E;

  --cream:   #F4EFE7;   
  --cream-2: #FAF6EF;   
  --paper:   #FBF9F5;

  --ink:     #2c313b;   
  --ink-soft:#5c626f;
  --line:    rgba(44,49,59,.16);
  --line-dark: rgba(255,255,255,.16);

  --font-head: 'Space Grotesk', system-ui, sans-serif;  
  --font-body: 'Inter', system-ui, sans-serif;          
  --font-soul: 'Lora', Georgia, serif;                  

  --container: 1180px;
  --container-wide: 1320px;
  --gutter: clamp(1.25rem, 5vw, 5rem);
  --section-y: clamp(4.5rem, 9vw, 8.5rem);
  --radius: 2px;
  --ease: cubic-bezier(.22,.61,.36,1); }
.tell *, .tell *::before, .tell *::after { box-sizing: border-box; }
.tell { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
.tell { margin: 0;
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.7;
  font-weight: 400;
  color: var(--ink);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden; }
.tell img { display: block; max-width: 100%; }
.tell a { color: inherit; text-decoration: none; }
.tell button { font: inherit; cursor: pointer; }
.tell ::selection { background: var(--coral); color: #fff; }
.tell .wrap { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.tell .wrap-wide { max-width: var(--container-wide); }
.tell .section { padding-block: var(--section-y); position: relative; }
.tell .section--tight { padding-block: clamp(3rem, 6vw, 5.5rem); }
.tell .dark { background: var(--navy-ink); color: #e9ebef; position: relative; }
.tell .dark.grain::after, .tell .grain::after { content: ""; position: absolute; inset: 0; pointer-events: none; z-index: 0;
  opacity: .055; mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
.tell .dark > * { position: relative; z-index: 1; }
.tell .dark .muted { color: #aeb4c0; }
.tell .eyebrow { font-family: var(--font-body);
  font-size: .76rem; font-weight: 600;
  letter-spacing: .26em; text-transform: uppercase;
  color: var(--coral);
  display: inline-flex; align-items: center; gap: .7rem;
  margin: 0 0 1.3rem; }
.tell .eyebrow::before { content: ""; width: 1.7rem; height: 1px; background: var(--coral); display: inline-block; }
.tell .eyebrow--center { justify-content: center; }
.tell .eyebrow--center::before { display: none; }
.tell .eyebrow.teal { color: var(--teal); }
.tell .eyebrow.teal::before { background: var(--teal); }
.tell .eyebrow.gold { color: var(--gold); }
.tell .eyebrow.gold::before { background: var(--gold); }
.tell h1, .tell h2, .tell h3, .tell h4 { font-family: var(--font-head); font-weight: 600; line-height: 1.08; letter-spacing: -.01em; margin: 0; }
.tell .display { font-size: clamp(2.6rem, 6vw, 5.1rem);
  line-height: 1.02; font-weight: 600; letter-spacing: -.015em;
  text-wrap: balance; }
.tell .h2 { font-size: clamp(2rem, 4.2vw, 3.3rem);
  line-height: 1.06; font-weight: 600; letter-spacing: -.01em;
  text-wrap: balance; }
.tell .h3 { font-size: clamp(1.4rem, 2.4vw, 1.95rem); font-weight: 600; }
.tell .lede { font-family: var(--font-body);
  font-size: clamp(1.08rem, 1.5vw, 1.3rem);
  line-height: 1.65; color: var(--ink-soft);
  font-weight: 400; max-width: 56ch; text-wrap: pretty; }
.tell .dark .lede { color: #bdc2cd; }
.tell .body-copy p { margin: 0 0 1.25rem; max-width: 60ch; }
.tell .body-copy p:last-child { margin-bottom: 0; }
.tell .body-copy.center p { margin-inline: auto; }
.tell em.serif { font-family: var(--font-soul); font-style: italic; }
.tell .coral { color: var(--coral); }
.tell .teal-t { color: var(--teal); }
.tell .gold-t { color: var(--gold); }
.tell .sec-head { max-width: 64ch; margin-bottom: clamp(2.5rem, 5vw, 3.8rem); }
.tell .sec-head.center { margin-inline: auto; text-align: center; }
.tell .sec-head .h2 { margin-bottom: 1.1rem; }
.tell .btn { display: inline-flex; align-items: center; justify-content: center; gap: .6rem;
  font-family: var(--font-body); font-weight: 600; font-size: .95rem; letter-spacing: .01em;
  padding: 1rem 1.7rem; border-radius: var(--radius);
  border: 1.5px solid transparent; transition: transform .35s var(--ease), background .25s, color .25s, border-color .25s; }
.tell .btn:hover { transform: translateY(-2px); }
.tell .btn-primary { background: var(--coral); color: #fff; }
.tell .btn-primary:hover { background: var(--coral-deep); }
.tell .btn-ghost { border-color: currentColor; color: inherit; background: transparent; }
.tell .btn-ghost:hover { background: rgba(0,0,0,.04); }
.tell .dark .btn-ghost:hover { background: rgba(255,255,255,.08); }
.tell .btn .arr { transition: transform .35s var(--ease); }
.tell .btn:hover .arr { transform: translateX(4px); }
.tell .btn-text { display: inline-flex; align-items: center; gap: .5rem;
  font-weight: 600; color: var(--coral); font-size: .95rem;
  padding-bottom: 3px; border-bottom: 1.5px solid var(--coral);
  transition: gap .3s var(--ease); }
.tell .btn-text:hover { gap: .85rem; }
.tell .site-header { position: fixed; inset: 0 0 auto 0; z-index: 80;
  padding: 1.15rem 0; transition: background .4s var(--ease), padding .4s var(--ease), box-shadow .4s; }
.tell .site-header.scrolled { background: rgba(244,239,231,.9); backdrop-filter: blur(14px);
  padding: .65rem 0; box-shadow: 0 1px 0 var(--line); }
.tell .nav { display: flex; align-items: center; justify-content: space-between; gap: 2rem; }
.tell .brand img { height: 42px; width: auto; transition: height .4s var(--ease); }
.tell .brand .logo-white { display: block; }
.tell .brand .logo-navy { display: none; }
.tell .site-header.scrolled .brand img { height: 36px; }
.tell .site-header.scrolled .brand .logo-white { display: none; }
.tell .site-header.scrolled .brand .logo-navy { display: block; }
.tell .nav-links { display: flex; align-items: center; gap: 2rem; }
.tell .nav-links a { font-size: .92rem; font-weight: 500; color: #eef0f3; position: relative; }
.tell .nav-links a::after { content: ""; position: absolute; left: 0; bottom: -5px; height: 1.5px; width: 0; background: var(--coral); transition: width .3s var(--ease); }
.tell .nav-links a:hover::after { width: 100%; }
.tell .site-header.scrolled .nav-links a { color: var(--navy); }
.tell .nav .btn { padding: .7rem 1.3rem; font-size: .88rem; }
@media (max-width: 880px) {
.tell .nav-links { display: none; }
}
.tell .hero { background: var(--navy-ink); color: #f2f3f5; padding-top: clamp(7.5rem, 13vw, 10rem); padding-bottom: var(--section-y); position: relative; overflow: hidden; }
.tell .hero::before { content: ""; position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(80% 60% at 70% 0%, rgba(241,91,70,.16), transparent 60%),
              radial-gradient(70% 70% at 0% 100%, rgba(17,172,197,.12), transparent 60%); }
.tell .hero .wrap { position: relative; z-index: 2; }
.tell .hero-head { max-width: none; }
.tell .hero h1 { font-size: clamp(2.7rem, 6.2vw, 5.2rem); line-height: 1.02; margin-bottom: 1.6rem; max-width: 17ch; }
.tell .hero .lede { color: #c9cdd7; max-width: 56ch; margin-bottom: 2.4rem; }
.tell .hero-cta { display: flex; flex-wrap: wrap; gap: 1rem; margin-bottom: clamp(3rem, 6vw, 4.5rem); }
.tell .video-lead { display: flex; align-items: center; gap: .7rem; font-size: .82rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--gold); margin-bottom: 1.1rem; }
.tell .video-lead::before { content: ""; width: 1.4rem; height: 1px; background: var(--gold); }
.tell .player { position: relative; aspect-ratio: 16/9; border-radius: var(--radius); overflow: hidden;
  background: #11141b; border: 1px solid var(--line-dark);
  box-shadow: 0 50px 90px -50px rgba(0,0,0,.8); cursor: pointer; }
.tell .player .poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 1; }
.tell .player .poster-fallback { position: absolute; inset: 0; z-index: 1; display: grid; place-items: center; background: linear-gradient(135deg, #2a2f3a, #14171f); color: #5c6270; }
.tell .player .poster-ph { position: absolute; inset: 0; z-index: 1; display: grid; place-items: center; text-align: center;
  background: repeating-linear-gradient(45deg, #1a1e26, #1a1e26 12px, #1d212a 12px, #1d212a 24px); color: #6b7280; font-size: .8rem; letter-spacing: .1em; text-transform: uppercase; }
.tell .player .scrim { position: absolute; inset: 0; z-index: 2; background: linear-gradient(rgba(20,23,31,.15), rgba(20,23,31,.55)); }
.tell .player .play { position: absolute; z-index: 3; inset: 0; margin: auto; width: 88px; height: 88px; border-radius: 50%;
  display: grid; place-items: center; background: rgba(255,255,255,.14); backdrop-filter: blur(6px);
  border: 1.5px solid rgba(255,255,255,.6); transition: transform .4s var(--ease), background .3s, border-color .3s; }
.tell .player .play::after { content: ""; width: 0; height: 0; margin-left: 5px; border-left: 19px solid #fff; border-top: 12px solid transparent; border-bottom: 12px solid transparent; transition: border-left-color .3s; }
.tell .player:hover .play { transform: scale(1.07); background: var(--coral); border-color: var(--coral); }
.tell .player iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; z-index: 4; }
.tell .player .tag { position: absolute; top: 18px; left: 18px; z-index: 3; font-size: .72rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.85); display: flex; align-items: center; gap: .5rem; }
.tell .player .tag b { width: 8px; height: 8px; border-radius: 50%; background: var(--coral); }
.tell .player-caption { display: flex; align-items: center; gap: 1rem; margin-top: 1.4rem; }
.tell .player-caption .ph-head { width: 52px; height: 52px; border-radius: 50%; background: #2c313b; border: 1px dashed var(--line-dark); flex: none; display: grid; place-items: center; font-size: .55rem; color: #6b7280; text-align: center; letter-spacing: .08em; }
.tell .player-caption .meta { font-size: .9rem; color: #aeb4c0; }
.tell .player-caption .meta b { display: block; color: #e9ebef; font-weight: 600; font-family: var(--font-body); }
.tell .ph-note { color: var(--gold); font-style: italic; font-family: var(--font-soul); }
.tell .subhead { font-family: var(--font-soul); font-style: italic; font-size: clamp(1.3rem,2.2vw,1.7rem); color: var(--navy); margin: 0 0 .6rem; }
.tell .dark .subhead { color: #fff; }
.tell .graveyard-lead { max-width: 60ch; margin: 2.5rem 0 2.2rem; }
.tell .pain-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1rem, 2.2vw, 1.5rem); }
.tell .pain { background: var(--cream-2); border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(1.6rem, 2.6vw, 2.2rem); position: relative; overflow: hidden;
  transition: transform .4s var(--ease), box-shadow .4s var(--ease); }
.tell .pain::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: var(--line); transition: background .3s; }
.tell .pain:hover { transform: translateY(-4px); box-shadow: 0 30px 50px -40px rgba(44,49,59,.5); }
.tell .pain:hover::before { background: var(--coral); }
.tell .pain h4 { font-family: var(--font-soul); font-style: italic; font-size: 1.35rem; color: var(--navy); margin-bottom: .7rem; }
.tell .pain p { margin: 0; color: var(--ink-soft); font-size: .98rem; line-height: 1.6; }
@media (max-width: 720px) {
.tell .pain-grid { grid-template-columns: 1fr; }
}
.tell .statement .h2 { max-width: 20ch; }
.tell .statement .punch { font-family: var(--font-soul); font-style: italic; font-size: clamp(1.4rem, 2.6vw, 2.1rem); color: var(--gold); margin: 2rem 0; line-height: 1.25; }
.tell .statement .body-copy p { color: #c2c7d1; }
.tell .statement .closer { font-family: var(--font-soul); font-size: clamp(1.3rem,2.2vw,1.8rem); color: #fff; margin-top: 2rem; max-width: 30ch; line-height: 1.3; }
.tell .steps { display: flex; flex-direction: column; gap: 0; margin-top: 1rem; }
.tell .step { display: grid; grid-template-columns: auto 1fr; gap: clamp(1.5rem, 4vw, 3.5rem); padding: clamp(2rem,3.5vw,2.8rem) 0; border-top: 1px solid var(--line); align-items: start; }
.tell .step:last-child { border-bottom: 1px solid var(--line); }
.tell .step .n { font-family: var(--font-head); font-size: clamp(2.4rem, 5vw, 4rem); line-height: 1; color: var(--coral); font-weight: 600; min-width: 1.6em; }
.tell .step .st-body h3 { color: var(--navy); margin-bottom: .7rem; }
.tell .step .st-body p { margin: 0; color: var(--ink-soft); max-width: 62ch; }
@media (max-width: 640px) {
.tell .step { grid-template-columns: 1fr; gap: .6rem; }.tell .step .n { font-size: 2.6rem; }
}
.tell .assets-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem,2vw,1.4rem); }
.tell .asset-card { background: var(--cream-2); border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(1.5rem,2.4vw,2rem); display: flex; flex-direction: column; gap: .6rem;
  transition: border-color .3s, transform .4s var(--ease); }
.tell .asset-card:hover { transform: translateY(-4px); border-color: var(--teal); }
.tell .asset-card .ac-num { font-family: var(--font-body); font-size: .74rem; letter-spacing: .2em; color: var(--teal); font-weight: 600; }
.tell .asset-card h4 { font-family: var(--font-head); font-size: 1.3rem; color: var(--navy); }
.tell .asset-card p { margin: 0; font-size: .94rem; color: var(--ink-soft); line-height: 1.55; }
.tell .asset-card.span2 { grid-column: span 1; }
@media (max-width: 860px) {
.tell .assets-grid { grid-template-columns: repeat(2,1fr); }
}
@media (max-width: 560px) {
.tell .assets-grid { grid-template-columns: 1fr; }
}
.tell .distro { background: var(--navy); color: #eef0f3; border-radius: var(--radius); padding: clamp(2.5rem,5vw,4rem); position: relative; overflow: hidden; }
.tell .distro::after { content:""; position:absolute; right:-80px; bottom:-80px; width:300px; height:300px; border:1px solid rgba(255,255,255,.12); border-radius:50%; }
.tell .distro::before { content:""; position:absolute; right:-30px; bottom:-30px; width:200px; height:200px; border:1px solid rgba(234,193,30,.25); border-radius:50%; }
.tell .distro .inner { position: relative; z-index: 2; max-width: 60ch; }
.tell .distro .subhead { color: var(--gold); }
.tell .distro p { color: #c2c7d1; margin: 1rem 0 0; }
.tell .distro .netflix { color:#fff; font-family: var(--font-soul); font-style: italic; }
.tell .quote-band { background: var(--cream); }
.tell .quote-band.dark { background: var(--navy-ink); }
.tell .bigquote { max-width: 760px; margin: 0 auto; display: flex; align-items: center; gap: clamp(1.5rem, 4vw, 3rem); text-align: left; }
.tell .bigquote .bq-av { flex: none; width: clamp(112px, 15vw, 156px); aspect-ratio: 1; border-radius: 50%; overflow: hidden; background: #d9d3c8; box-shadow: 0 18px 40px -22px rgba(44,49,59,.55); }
.tell .dark .bigquote .bq-av { background: #2c313b; box-shadow: 0 18px 40px -22px rgba(0,0,0,.6); }
.tell .bigquote .bq-av img { width: 100%; height: 100%; object-fit: cover; }
.tell .bigquote .bq-content { flex: 1; min-width: 0; }
.tell .bigquote .mark { font-family: var(--font-soul); font-size: 3.4rem; line-height: .4; color: var(--coral); height: 1.5rem; display: block; }
.tell .bigquote blockquote { font-family: var(--font-soul); font-style: italic; font-size: clamp(1.25rem, 2.1vw, 1.85rem); line-height: 1.34; color: var(--navy); margin: 0 0 1.3rem; text-wrap: pretty; }
.tell .dark .bigquote blockquote { color: #fff; }
.tell .bigquote .who { display: block; font-family: var(--font-body); }
.tell .bigquote .who .nm b { display: block; font-weight: 600; color: var(--navy); font-size: 1rem; }
.tell .dark .bigquote .who .nm b { color:#fff; }
.tell .bigquote .who .nm span { font-size: .85rem; color: var(--ink-soft); }
.tell .dark .bigquote .who .nm span { color:#aeb4c0; }
@media (max-width: 600px) {
.tell .bigquote { flex-direction: column; align-items: center; text-align: center; gap: 1.4rem; }.tell .bigquote .mark { margin-inline: auto; }
}
.tell .libcopy { max-width: 60ch; }
.tell .libcopy .body-copy p { color: #c2c7d1; }
.tell .timeline-wrap { margin-top: clamp(3rem,6vw,4.5rem); }
.tell .timeline { position: relative; display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(1.5rem,4vw,3rem); padding-top: 3.2rem; }
.tell .timeline::before { content: ""; position: absolute; top: calc(3.2rem - 5px); left: 6%; right: 6%; height: 2px;
  background: linear-gradient(90deg, rgba(234,193,30,.35), var(--gold)); z-index: 0; }
.tell .tl-point { position: relative; text-align: center; z-index: 1; }
.tell .tl-point .dot { width: 16px; height: 16px; border-radius: 50%; background: var(--gold); position: absolute; top: calc(-3.2rem + 0px); left: 50%; transform: translate(-50%, -50%); box-shadow: 0 0 0 6px rgba(234,193,30,.15); }
.tell .tl-point .month { font-family: var(--font-body); font-size: .82rem; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--gold); margin-bottom: .8rem; }
.tell .tl-point .stories { font-family: var(--font-head); font-size: clamp(2.6rem, 6vw, 4.6rem); line-height: 1; color: #fff; font-weight: 600; }
.tell .tl-point .stories small { font-family: var(--font-body); font-size: .9rem; font-weight: 500; color: #aeb4c0; display: block; letter-spacing: .04em; margin-top: .35rem; text-transform: none; }
.tell .tl-point .cuts { margin-top: .7rem; font-family: var(--font-head); font-size: clamp(1.3rem,2.4vw,1.8rem); color: var(--teal); font-weight: 600; }
.tell .tl-point .cuts small { font-family: var(--font-body); font-size: .82rem; font-weight: 500; color: #aeb4c0; display: block; margin-top: .2rem; letter-spacing: .04em; }
.tell .timeline + .tl-foot { margin-top: 2.5rem; font-size: .85rem; color: #8990a0; font-style: italic; font-family: var(--font-soul); }
@media (max-width: 640px) {
.tell .timeline { grid-template-columns: 1fr; gap: 2.4rem; padding-top: 1rem; }.tell .timeline::before { top: 0; bottom: 0; left: 8px; right: auto; width: 2px; height: auto; background: linear-gradient(180deg, rgba(234,193,30,.35), var(--gold)); }.tell .tl-point { text-align: left; padding-left: 2.2rem; }.tell .tl-point .dot { top: .5rem; left: 8px; }
}
.tell .highlight-strip { background: var(--teal); color: #fff; text-align: center; }
.tell .highlight-strip p { font-family: var(--font-soul); font-style: italic; font-size: clamp(1.6rem, 3.4vw, 2.7rem); line-height: 1.25; margin: 0; max-width: 24ch; margin-inline: auto; }
.tell .pkg-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem,2vw,1.5rem); align-items: stretch; }
.tell .pkg { background: var(--cream-2); border: 1px solid var(--line); border-radius: var(--radius);
  display: flex; flex-direction: column; position: relative; overflow: visible;
  transition: transform .4s var(--ease), box-shadow .4s var(--ease); }
.tell .pkg:hover { transform: translateY(-6px); box-shadow: 0 40px 70px -45px rgba(44,49,59,.5); }
.tell .pkg-head { background: var(--navy); color: #fff; padding: clamp(1.6rem,2.6vw,2rem); position: relative; }
.tell .pkg-head h3 { font-family: var(--font-head); font-size: clamp(1.5rem,2.4vw,1.9rem); color: #fff; margin-bottom: .3rem; }
.tell .pkg-head .sub { font-family: var(--font-body); font-size: .82rem; font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: var(--gold); }
.tell .pkg-badge { position: absolute; top: -15px; left: 50%; transform: translateX(-50%); z-index: 6;
  background: var(--coral); color: #fff; font-family: var(--font-body);
  font-size: .68rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  padding: .55rem 1.1rem; line-height: 1; white-space: nowrap; border-radius: 999px;
  box-shadow: 0 10px 24px -8px rgba(241,91,70,.65); }
.tell .pkg-body { padding: clamp(1.6rem,2.6vw,2rem); display: flex; flex-direction: column; flex: 1; }
.tell .pkg-body p { margin: 0 0 1.1rem; color: var(--ink-soft); font-size: .95rem; line-height: 1.6; }
.tell .pkg-body p:last-of-type { margin-bottom: 1.6rem; }
.tell .pkg-foot { margin-top: auto; padding-top: 1.4rem; border-top: 1px solid var(--line); display: flex; flex-direction: column; gap: 1rem; align-items: flex-start; }
.tell .pkg-price { font-family: var(--font-body); font-size: 1.05rem; font-weight: 600; color: var(--navy); letter-spacing: .01em; }
.tell .pkg-foot .btn-text { color: var(--coral); border-color: var(--coral); }
@media (max-width: 880px) {
.tell .pkg-grid { grid-template-columns: 1fr; max-width: 460px; margin-inline: auto; }.tell .pkg-badge { max-width: none; }
}
.tell .pkg-closer { text-align: center; max-width: 52ch; margin: clamp(2.5rem,5vw,3.5rem) auto 0; }
.tell .pkg-closer p { color: var(--ink-soft); margin: 0 0 1.6rem; }
.tell .faq { max-width: 820px; margin-inline: auto; }
.tell .faq-item { border-top: 1px solid var(--line); }
.tell .faq-item:last-child { border-bottom: 1px solid var(--line); }
.tell .faq-q { width: 100%; background: none; border: 0; text-align: left; padding: 1.5rem 0; display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; font-family: var(--font-head); font-size: clamp(1.1rem,1.8vw,1.4rem); color: var(--navy); font-weight: 600; }
.tell .faq-q .ico { flex: none; width: 26px; height: 26px; position: relative; }
.tell .faq-q .ico::before, .tell .faq-q .ico::after { content: ""; position: absolute; background: var(--coral); transition: transform .35s var(--ease), opacity .35s; }
.tell .faq-q .ico::before { top: 50%; left: 0; width: 100%; height: 2px; transform: translateY(-50%); }
.tell .faq-q .ico::after { left: 50%; top: 0; width: 2px; height: 100%; transform: translateX(-50%); }
.tell .faq-item.open .faq-q .ico::after { transform: translateX(-50%) scaleY(0); opacity: 0; }
.tell .faq-a { max-height: 0; overflow: hidden; transition: max-height .45s var(--ease); }
.tell .faq-a .inner { padding: 0 0 1.6rem; color: var(--ink-soft); max-width: 64ch; }
.tell .faq-a .inner .pending { font-style: italic; color: #9a9086; }
.tell .faq-a .inner em.pending { font-family: var(--font-soul); font-style: italic; color: var(--coral); }
.tell .form-sec { position: relative; }
.tell .form-sec .grad-line { position: absolute; top: 0; left: 0; right: 0; height: 4px; background: linear-gradient(90deg, var(--teal), var(--coral), var(--gold)); z-index: 2; }
.tell .form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem,5vw,4.5rem); align-items: start; }
.tell .form-intro .display { margin-bottom: 1.2rem; }
.tell .form-intro .value-line { margin-top: 2rem; padding: 1.4rem 1.6rem; border-left: 2px solid var(--teal); background: var(--cream-2); font-size: .96rem; color: var(--ink-soft); }
.tell .inquiry { display: grid; grid-template-columns: 1fr 1fr; gap: 1.1rem; }
.tell .field { display: flex; flex-direction: column; gap: .45rem; }
.tell .field.full { grid-column: 1 / -1; }
.tell .field label { font-size: .82rem; font-weight: 600; letter-spacing: .04em; color: var(--navy); }
.tell .field label .req { color: var(--coral); }
.tell .field input, .tell .field select, .tell .field textarea { font-family: var(--font-body); font-size: .98rem; color: var(--ink);
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius);
  padding: .85rem 1rem; transition: border-color .25s, box-shadow .25s; }
.tell .field input:focus, .tell .field select:focus, .tell .field textarea:focus { outline: none; border-color: var(--coral); box-shadow: 0 0 0 3px rgba(241,91,70,.12); }
.tell .field textarea { resize: vertical; min-height: 92px; }
.tell .field select { appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23404655' stroke-width='1.6' fill='none'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 1rem center; padding-right: 2.4rem; }
.tell .form-actions { grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: center; gap: 1rem; margin-top: .4rem; }
.tell .form-fine { grid-column: 1 / -1; font-size: .85rem; color: var(--ink-soft); margin: .4rem 0 0; }
.tell .form-success { grid-column: 1/-1; display: none; padding: 1.2rem 1.4rem; border-left: 2px solid var(--teal); background: var(--cream-2); font-size: .96rem; color: var(--navy); }
.tell .inquiry.sent .form-success { display: block; }
@media (max-width: 860px) {
.tell .form-grid { grid-template-columns: 1fr; }
}
@media (max-width: 520px) {
.tell .inquiry { grid-template-columns: 1fr; }
}
.tell .sticky-cta { position: fixed; left: 0; right: 0; bottom: 0; z-index: 70; transform: translateY(120%); transition: transform .45s var(--ease); padding: .8rem var(--gutter); background: rgba(34,38,47,.94); backdrop-filter: blur(10px); border-top: 1px solid var(--line-dark); display: none; }
.tell .sticky-cta.show { transform: none; }
.tell .sticky-cta .inner { display: flex; align-items: center; justify-content: space-between; gap: 1rem; max-width: var(--container); margin-inline: auto; }
.tell .sticky-cta .pitch { color: #e9ebef; font-size: .9rem; font-weight: 500; }
.tell .sticky-cta .pitch b { font-family: var(--font-head); font-weight: 600; }
@media (max-width: 880px) {
.tell .sticky-cta { display: block; }.tell .sticky-cta .pitch { display: none; }.tell .sticky-cta .inner { justify-content: stretch; }.tell .sticky-cta .btn { width: 100%; }
}
.tell .site-footer { background: var(--navy-ink); color: #c2c7d1; padding-block: clamp(3.5rem,7vw,5rem) 2.2rem; }
.tell .footer-top { display: grid; grid-template-columns: 1.7fr 1fr 1.2fr; gap: clamp(2rem,5vw,4rem); margin-bottom: 3rem; }
.tell .footer-brand img { height: 56px; margin-bottom: 1.3rem; }
.tell .footer-brand p { max-width: 32ch; color: #9097a4; font-size: .95rem; }
.tell .footer-col h4 { font-family: var(--font-body); font-size: .76rem; letter-spacing: .16em; text-transform: uppercase; color: #7d8493; margin: 0 0 1rem; font-weight: 600; }
.tell .footer-col a, .tell .footer-col p { display: block; padding: .3rem 0; color: #c2c7d1; font-size: .95rem; margin: 0; transition: color .25s; }
.tell .footer-col a:hover { color: var(--coral); }
.tell .footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 1rem; padding-top: 1.8rem; border-top: 1px solid var(--line-dark); font-size: .85rem; color: #7d8493; }
@media (max-width: 760px) {
.tell .footer-top { grid-template-columns: 1fr; gap: 2rem; }
}
.tell [data-reveal] { opacity: 0; transform: translateY(28px); transition: opacity .9s var(--ease), transform .9s var(--ease); }
.tell [data-reveal].in { opacity: 1; transform: none; }
.tell [data-reveal][data-delay="1"] { transition-delay: .08s; }
.tell [data-reveal][data-delay="2"] { transition-delay: .16s; }
.tell [data-reveal][data-delay="3"] { transition-delay: .24s; }
.tell [data-reveal][data-delay="4"] { transition-delay: .32s; }
.tell .no-motion [data-reveal] { opacity: 1 !important; transform: none !important; }
@media (prefers-reduced-motion: reduce) {
.tell [data-reveal] { opacity: 1 !important; transform: none !important; transition: none !important; }
}
.tell .player--live { cursor: default; }
.tell .player--live wistia-player { width: 100%; height: 100%; display: block; }
.tell .player .tag { pointer-events: none; }
.tell wistia-player[media-id='1ivvccjp22']:not(:defined) { background: center / cover no-repeat url('https://fast.wistia.com/embed/medias/1ivvccjp22/swatch');
    display: block; filter: blur(5px); padding-top: 56.25%; }
.tell .hero h1 { max-width:18ch; }
.tell .hero .hero-copy { max-width:58ch;color:#c9cdd7;font-size:clamp(1.08rem,1.5vw,1.3rem);line-height:1.65;margin-top:1.4rem; }
.tell .stat-band { display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(1.2rem,3vw,2.4rem);margin-top:clamp(2.6rem,5vw,3.6rem);position:relative;z-index:2; }
.tell .stat { border-top:2px solid var(--coral);padding-top:1.1rem; }
.tell .stat .num { font-family:var(--font-head);font-weight:600;font-size:clamp(1.8rem,3.4vw,2.7rem);line-height:1;color:#fff;letter-spacing:-.01em; }
.tell .stat .num .sqft { font-size:.5em;font-weight:500;color:#c9cdd7;letter-spacing:0; }
.tell .stat .lbl { margin-top:.5rem;font-family:var(--font-body);font-size:.86rem;color:#aeb4c0;line-height:1.4; }
.tell .qa-head { max-width:54ch;margin-bottom:clamp(2.4rem,5vw,3.4rem); }
.tell .qa-list { max-width:760px; }
.tell .qa-item { padding:clamp(1.6rem,3vw,2.2rem) 0;border-top:1px solid var(--line); }
.tell .qa-item:first-child { border-top:0;padding-top:0; }
.tell .qa-item h2 { font-size:clamp(1.4rem,2.5vw,1.95rem);color:var(--navy);margin-bottom:.8rem; }
.tell .qa-item p { margin:0;color:var(--ink-soft);font-size:1.06rem;line-height:1.7;max-width:64ch; }
.tell .cta-inner { max-width:46rem;margin-inline:auto;text-align:center; }
.tell .cta-inner .h2 { max-width:24ch;margin:0 auto 1.2rem; }
.tell .cta-inner .lede { margin-inline:auto; }
.tell .cta-row { display:flex;flex-wrap:wrap;gap:1rem;justify-content:center;margin-top:2rem; }
.tell .cta-note { margin-top:1.4rem;font-size:.92rem;color:#9097a4; }
@media (max-width:780px) {
.tell .stat-band { grid-template-columns:repeat(2,1fr);gap:1.6rem; }.tell .nav-links { display:none; }
}

/* === Kajabi shell neutralizers - scoped via :has() so ONLY this page is affected === */
.sizer:has(.tell){padding:0 !important;}
.container:has(.tell){max-width:none !important; padding:0 !important;}
.block-type--code:has(.tell){padding:0 !important;}
body:has(.tell) header.header{display:none !important;}
body:has(.tell) footer.footer{display:none !important;}
/* === Theme-bleed fixes === */
.tell h1,.tell h2,.tell h3,.tell h4,.tell h5,.tell h6{ color:inherit !important; font-family:var(--font-head) !important; }
.tell em.serif{ font-family:var(--font-soul) !important; }
.tell a{ text-decoration:none; }
.tell img{ max-width:100%; }


/* mobile nav */
.tell .nav{position:relative;}
.tell .nav-toggle{display:none;background:transparent;border:0;cursor:pointer;width:30px;height:22px;padding:0;position:relative;z-index:90;}
.tell .nav-toggle span{position:absolute;left:0;width:100%;height:2px;background:#eef0f3;border-radius:2px;transition:transform .3s,opacity .3s,background .3s;}
.tell .nav-toggle span:nth-child(1){top:0;}
.tell .nav-toggle span:nth-child(2){top:10px;}
.tell .nav-toggle span:nth-child(3){top:20px;}
.tell .site-header.scrolled .nav-toggle span{background:var(--navy);}
.tell .site-header.nav-open .nav-toggle span{background:#eef0f3;}
.tell .nav-toggle[aria-expanded="true"] span:nth-child(1){top:10px;transform:rotate(45deg);}
.tell .nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0;}
.tell .nav-toggle[aria-expanded="true"] span:nth-child(3){top:10px;transform:rotate(-45deg);}
.tell .nav-links .mob-cta{display:none;}
@media (min-width:721px){.tell .nav-links{display:flex !important;}.tell .nav-toggle{display:none !important;}}
@media (max-width:720px){
.tell .nav-toggle{display:block;}
.tell .nav > .btn-primary{display:none;}
.tell .nav-links{position:absolute;top:100%;left:0;right:0;display:none;flex-direction:column;align-items:flex-start;gap:0;background:var(--navy-ink);border-top:1px solid var(--line-dark);padding:.5rem var(--gutter) 1.2rem;box-shadow:0 26px 44px -24px rgba(0,0,0,.6);}
.tell .site-header.nav-open .nav-links{display:flex;}
.tell .nav-links a{color:#eef0f3 !important;width:100%;padding:.85rem 0;font-size:1.06rem;border-bottom:1px solid rgba(255,255,255,.07);}
.tell .nav-links a::after{display:none;}
.tell .nav-links .mob-cta{display:inline-flex;width:auto;border-bottom:0;margin-top:.9rem;padding:.85rem 1.5rem;color:#fff !important;}
}


/* ===== Shared components (case studies, work index, hero bg video) ===== */
.tell .narrow { max-width:760px; }
.tell .stat .num .to { color:var(--coral); font-style:normal; padding:0 .1em; }
.tell .pullquote { margin:clamp(2rem,4vw,2.8rem) 0; padding-left:clamp(1.2rem,2.5vw,1.8rem); border-left:3px solid var(--coral); }
.tell .pullquote p { font-family:var(--font-soul); font-style:italic; font-size:clamp(1.25rem,2.1vw,1.7rem); line-height:1.4; color:var(--navy); margin:0 0 .8rem; text-wrap:pretty; }
.tell .dark .pullquote p { color:#fff; }
.tell .pullquote cite { font-style:normal; font-family:var(--font-body); font-weight:600; font-size:.92rem; color:var(--ink-soft); letter-spacing:.02em; }
.tell .dark .pullquote cite { color:#aeb4c0; }
.tell .check-list { list-style:none; margin:1.6rem 0 0; padding:0; display:grid; gap:.85rem; max-width:62ch; }
.tell .check-list li { position:relative; padding-left:1.9rem; color:var(--ink-soft); line-height:1.55; }
.tell .check-list li::before { content:""; position:absolute; left:0; top:.55em; width:10px; height:10px; border-radius:50%; background:var(--coral); }
.tell .dark .check-list li { color:#c2c7d1; }
.tell .built-list li::before { background:var(--teal); }
.tell .fit-box { background:var(--cream-2); border:1px solid var(--line); border-radius:var(--radius); padding:clamp(1.8rem,3.5vw,2.6rem); margin-top:clamp(2rem,4vw,2.6rem); }
.tell .fit-box h3 { color:var(--navy) !important; margin-bottom:1.1rem; }
.tell .dark .fit-box .check-list li { color:var(--ink-soft); }
.tell .lead-result { font-family:var(--font-soul); font-style:italic; font-size:clamp(1.5rem,3vw,2.2rem); color:var(--coral); line-height:1.25; margin:1.4rem 0; }
.tell .feature-vid { margin-top:clamp(2.4rem,5vw,3.4rem); max-width:820px; }
.tell .feature-vid .video-lead { color:var(--gold); }
.tell .player--wide { aspect-ratio:2.353/1; }
.tell .player--vert { aspect-ratio:9/16; }
.tell .vid-2up { display:grid; grid-template-columns:1fr 1fr; gap:clamp(1rem,2.5vw,1.6rem); margin-top:clamp(1.6rem,3vw,2.2rem); }
@media (max-width:760px){ .tell .vid-2up { grid-template-columns:1fr; } }
.tell .mom-row { margin-top:clamp(2.4rem,5vw,3.4rem); max-width:980px; }
.tell .mom-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:clamp(.8rem,1.8vw,1.2rem); }
@media (max-width:600px){ .tell .mom-grid { grid-template-columns:1fr; max-width:340px; margin-inline:auto; } }
.tell .hero.has-bg::before { display:none; }
.tell .hero-bg { position:absolute; inset:0; overflow:hidden; z-index:0; background:#14171f center/cover no-repeat; }
.tell .hero-vid { position:absolute; top:50%; left:50%; transform:translate(-50%,calc(-50% + var(--py,0px))); height:132%; width:auto; aspect-ratio:16/9; min-width:100%; will-change:transform; }
.tell .hero-vid wistia-player { width:100%; height:100%; display:block; pointer-events:none; }
.tell .hero-overlay { position:absolute; inset:0; z-index:1; background:linear-gradient(180deg,rgba(20,23,31,.58),rgba(20,23,31,.86)); }
@media (max-width:640px){ .tell .hero-vid { display:none; } }

/* ===== Case Studies index cards ===== */
.tell .cs-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:clamp(1.4rem,2.6vw,2rem); margin-top:clamp(2.5rem,5vw,3.5rem); }
@media (max-width:880px){ .tell .cs-grid { grid-template-columns:1fr; max-width:460px; margin-inline:auto; } }
.tell .cs-card { display:flex; flex-direction:column; background:var(--cream-2); border-radius:18px; overflow:hidden; box-shadow:0 18px 40px -22px rgba(46,51,64,.4); color:inherit; transition:transform .4s var(--ease), box-shadow .4s var(--ease); }
.tell .cs-card:hover { transform:translateY(-6px); box-shadow:0 30px 56px -24px rgba(46,51,64,.5); }
.tell .cs-thumb { aspect-ratio:16/10; background:#14171f center/cover no-repeat; position:relative; }
.tell .cs-thumb::after { content:""; position:absolute; inset:0; background:linear-gradient(180deg, transparent 45%, rgba(20,23,31,.45)); }
.tell .cs-body { padding:clamp(1.4rem,2.4vw,1.8rem); display:flex; flex-direction:column; flex:1; }
.tell .cs-client { font-family:var(--font-body); font-size:.72rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--coral); margin-bottom:.6rem; }
.tell .cs-head { font-family:var(--font-head) !important; font-size:clamp(1.15rem,1.7vw,1.4rem); color:var(--navy) !important; line-height:1.2; margin-bottom:.9rem; }
.tell .cs-stat { font-family:var(--font-soul); font-style:italic; color:var(--ink-soft); font-size:.95rem; margin:0 0 1.3rem; }
.tell .cs-link { margin-top:auto; display:inline-flex; align-items:center; gap:.5rem; font-weight:600; color:var(--coral); font-size:.92rem; }
.tell .cs-link .arr { transition:transform .35s var(--ease); }
.tell .cs-card:hover .cs-link .arr { transform:translateX(5px); }